Gender sensitive Wording
You increase the chance of your job advertisement in the competition for talented employees by using gender sensitive wording.
| descriptions |
| better | Back Office Manager (female/male) |
| instead of | Secretary |
| Ensure that you use gender specific vocabulary and images in job advertisements in a well balanced manner |
| Considered typically male | ambitious, dynamic, strong-willed, offensive, determined, goal-oriented, performance oriented, confident, leading, pragmatic, analytical... |
| Considered typically female | flexible, communicative, dedicated, conscientious, outgoing, open minded, responsible, neat appearance, friendly, helpful, service-oriented ... |
| Describe area of responsibility, requirements or organisational units instead of characteristics of the future employee |
| better |
Sales Manager wanted. |
| instead of |
Strong-selling personality with management
capabilities (m/f) wante. |
| Women underestimate their competencies more often than men do. Formulate the requirements for a position in a way that female applicants do not establish any unnecessary inhibitions |
| better | You will conduct conversations in German, English, French and Italian. |
| instead of | You speak German, English, French and Italian fluently and errorless. |