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descriptions |
better | Back Office Manager (female/male) |
instead of | Secretary |
Ensure that you use gender specific vocabulary and images in job advertisements in a well balanced manner |
Considered typically male | ambitious, dynamic, strong-willed, offensive, determined, goal-oriented, performance oriented, confident, leading, pragmatic, analytical... |
Considered typically female | flexible, communicative, dedicated, conscientious, outgoing, open minded, responsible, neat appearance, friendly, helpful, service-oriented ... |
Describe area of responsibility, requirements or organisational units instead of characteristics of the future employee |
better |
Sales Manager wanted. |
instead of |
Strong-selling personality with management
capabilities (m/f) wante. |
Women underestimate their competencies more often than men do. Formulate the requirements for a position in a way that female applicants do not establish any unnecessary inhibitions |
better | You will conduct conversations in German, English, French and Italian. |
instead of | You speak German, English, French and Italian fluently and errorless. |